NCMS Plan Practice Wellness Webinar: Using The Six Principles of Influence to Optimize Employee Health

Using the Six Principles of Influence to Optimize Employee Health 

Thursday, March 24, 2015
12:00 to 12:45 p.m. EST

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Influencing others, even towards positive behavior change, is often a challenge, which is why it’s valuable to understand the psychological principles behind human motivation and behavior.

Although Robert Cialdini’s Six Principles of Influence have been used by the marketing industry to literally manipulate us for years, there is much we can learn from these principles as we guide our participants towards a healthier future. 

The NCMS Plan is pleased to welcome Patty Purpur de Vries, Director, Stanford Health Promotion Network and Wellness Manager, Stanford Health Care and Stanford Children’s Health, as part of the continued Practice Wellness webinar series designed to assist practice managers with effectively planning, developing, implementing, and measuring a successful wellness program. 

During this exclusive webinar, Patty will examine how the six principles, based on Robert Cialdini’s 1984 book entitled “Influence: The Psychology of Persuasion,” apply to wellness.

The six principles are as follows:

  • Reciprocity:  Giving to others as simply as a smile, a thank you in verbal or written form, holding a door, offering help on a project, etc.
  • Commitment (and Consistency):  The power of signatures, testimonials, and photos
  • Social Proof: Reference to research on social groups and our health
  • Liking:  Why we work well and accept information more readily from those we like
  • Authority:  Value of being a “Champion” or leader
  • Scarcity:  Power of limited supply and urgency of a deadline

About Patty Purpur de Vries
Patty Purpur was a 9-time NCAA All-American athlete and graduated from Stanford in 1989. In 1995, she began her consulting career with Cisco Systems and helped them create their first health & wellness program. Patty and her team were instrumental in designing the original fitness centers and wellness programs for Google, Cisco, Yahoo!, Safeway, and KLA-Tencor.

For more about Patty, check out her complete bio.


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